In today’s digital age, it’s easy to rely on technology to make business connections. Email, social media, and other digital tools have made it simpler than ever to reach out to potential customers and partners. However, when it comes to B2B FinTech sales, personal connections still matter. In fact, they can make all the difference in closing a deal. One of the most effective ways to create these personal connections is through event marketing.

First, let’s take a look at why personal connections are so important in B2B FinTech sales.FinTech companies are selling complex products and services, often to other businesses that have specific needs and challenges. Building trust and understanding with potential customers is essential in order to effectively communicate the value of your offering. Personal connections can help establish this trust and understanding by allowing decision makers to get to know your company and team on a personal level. They can also help establish a sense of trust and credibility, which is essential in a sales process.

Personal connections also allow you to understand the specific needs and challenges of your potential customers. This knowledge can be used to tailor your sales pitch and messaging to better address their needs. Additionally, by building personal connections, you can also get a better sense of the decision making process within the organisation, which can be valuable in
understanding the best way to approach and close a deal.

Now, let’s talk about how events can help you make these personal connections. Events such as conferences, roundtables, panel discussions and networking sessions provide opportunities for face-to-face interaction with potential customers. At these events, decision makers can meet and interact with members of your team, learn more about your products and services, and see how your offering could benefit their business. Additionally, events are a great way to build relationships with industry influencers and thought leaders, which can be valuable for future sales and partnerships.

But it’s not enough to simply attend events. To truly maximise the impact of event marketing, B2B FinTech companies should also consider hosting their own events. Hosting your own event, whether it be a conference, seminar, or networking event, allows you to control the conversation and tailor the content to the specific needs of your target audience. It also allows you to establish your company as a thought leader and industry expert. Hosting an event also gives you a unique opportunity to gather feedback from potential customers, which can be valuable for improving products and services and for future sales efforts.

Event marketing also allows B2B FinTech companies to reach new audiences and to expand their reach. Events provide an opportunity to connect with potential customers who may not be actively seeking out your products or services. This can be particularly valuable for B2B FinTech companies, as many decision makers may not be aware of the specific solutions that your company offers.

Another benefit of event marketing is the ability to create a sense of excitement and anticipation around your brand. Events can be used to launch new products or services, to showcase new features and capabilities, and to generate buzz around your company. This can be particularly valuable for B2B FinTech companies, as many of their products and services may be complex and difficult to fully understand without seeing them in action.

In summary, personal connections are essential in B2B FinTech sales and events provide a valuable opportunity to build these connections. By attending and hosting industry events, B2B FinTech companies can establish trust and understanding with potential customers, build relationships with industry influencers and thought leaders, and position themselves as industry experts. As a senior business decision maker in a FinTech organisation, it’s important to consider event marketing as a key component of your go-to-market strategy.

Here at FinTech-Tables we create and deliver intelligent event solutions to connect you with FinTech and financial services audiences, carefully developed in partnership with you to deliver long term business outcomes. Our unique approach combines classic face to face event delivery with modern marketing techniques fit for the digital landscape.

Our unique process is designed to keep the conversation going and the leads coming in long after your event has finished.

If you would like more information on our upcoming events programme or are interested in hosting your own Fintech event, please get in touch using the partnership form on the link below: