Bridget Menyeh is a Lecturer in Strategy and International Business at Robert Gordon University, specialising in energy economics, climate finance, sustainability, and consumer behaviour. Her research centres on renewable energy investments, the financial markets that support these critical sectors, and how consumer behaviour influences the adoption of sustainable practices. Bridget has published in highly ranked international peer-reviewed journals, significantly contributing to the ongoing discourse on energy transition and sustainable finance.
Through her involvement in projects like the EU Horizon 2020 CrowdFundRES and the Alternative Finance Benchmarking Survey on Africa and the Middle East, Bridget has effectively bridged the gap between academic research and practical application, influencing both policy and industry practices. As an emerging thought leader, she is shaping the future of financial innovation in climate action, positioning herself as a key figure at the intersection of finance, sustainability, energy, and consumer behaviour.
Aberdeen Business School is a leading business school known for cultivating professional thinkers and innovative contributors through its business-connected learning approach, award-winning teaching, and internationally recognised, impactful research.
