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Daniel Smith

Founder and Creative Director

Daniel is a serial space entrepreneur who has played a founding role in five Scottish space companies, including global space marketing leaders AstroAgency. He is also a Founding Director of not-for-profit Space Scotland, established to enable the development of the Scottish space sector through active engagement with industry, academia, government and adjacent markets. An industry-led initiative, Space Scotland actively promotes the entirety of Scotland’s ‘end-to-end’ value chain, reinforcing the UK proposition. As Co-Chair in 2021, he led the development of the inaugural Scottish Space Strategy, from the drafting phase to stakeholder engagement that secured final approval for the document. A member of the UK Space Agency Space Safety & Sustainability Advisory Group, CPG for Space at Holyrood, ESA BIC UK Steering Group, he also sits on the Advisory Board for UK Students for the Exploration & Development of Space (UKSEDS) and is the Founder of Space Scotland’s Environmental Task Force. Daniel has been nominated for three Sir Arthur Clarke awards for services to the UK space industry, notably around sustainability and communications, as well as being a Great British Entrepreneur of the Year Award finalist. An advocate for changing the perception of “space” from astronauts and exploration to focus on the benefits of space technology for the economy, environment and society, he is especially passionate about space sustainability. He has spoken on the sector’s environmental impact and its role in Net Zero with CNN, BBC, on stage alongside the First Minister at COP28, as well as Expo Dubai, Korea Space Forum, London Science Museum, NewSpace Atlantic Summit, World Satellite Business Week and three United Nations space events.

AstroAgency is a strategic communications firm dedicated exclusively to growing the commercial space sector through digital marketing, events and market guidance. Headquartered in Edinburgh and with offices in Harwell and Dnipro, the company helps businesses and government agencies navigate, network and share the benefits of their space-related services across multiple sectors and target audiences. The company also has a proven track record for helping non-space companies transition into the space sector, or reduce costs through better understanding the opportunities of satellite data. Established in 2019, its experienced team was handpicked from the space industry to ensure technical knowledge from across the value chain to support our client’s messaging development and target audience identification. It has grown rapidly to support more than 50 private space companies internationally, as well as working with government departments and national space agencies in multiple countries. Providing an integrated, full-service solution that infuses market analysis into strategic communications, digital marketing, PR, networking introductions, event strategies, and investment support, we execute brand-building solutions across digital and offline platforms to enable our customers to promote and grow their business in the global space sector.