In today’s dynamic business landscape, the insurance industry faces a dual challenge: delivering value to customers while optimising operational costs. Recent studies reveal that a significant portion, around 40%, of organisations find themselves entrenched in the ‘cost inefficient’ quadrant, struggling to strike the delicate balance between expenditure and profitability. However, amidst this challenge lies an opportunity for innovation and transformation through sustainable cost efficiencies.
The economic imperative of sustainable IT management
Traditionally, sustainable IT management was viewed primarily through the lens of environmental responsibility. However, the paradigm has shifted, recognising that sustainability is not just an ethical obligation but also an economic imperative. In the realm of insurance, every watt saved translates into a penny earned, and each sustainable practice adopted represents a tangible step towards building efficient cost structures.
Driving efficiency and responsibility simultaneously
The key to unlocking sustainable cost efficiencies in insurance lies in the ability to simultaneously improve the combined ratio – the central measure of success for insurance organisations– while fulfilling the broader responsibility as an insurer to promote sustainability. These dual objectives form the cornerstone of a strategic approach to cost management within the industry.
Three steps towards sustainable cost efficiencies
A structured and strategic approach is paramount in pursuing sustainable cost efficiencies within the insurance industry. The three-step methodology depicted in Figure 1 offers a comprehensive framework for insurers to enhance their operational effectiveness and fulfil their environmental and social responsibilities.
Insurance companies can navigate the complexities of cost management while advancing sustainability objectives by systematically assessing current practices, embracing GreenOps principles, and leveraging GreenIT initiatives. This introduction sets the stage for an in-depth exploration of each step, elucidating their significance in driving tangible results and fostering a culture of innovation and responsibility within the industry.
This should include complete coverage measurement across all categories of ICT per the GHG Protocol, ICT Sector Guidance, Product, and Scope 3 Standards and in compliance with ISO standards (fully compliant with ISO/IEC 21030 for software carbon intensity measurement and complete adherence to ISO/IEC 20968:2002 for software engineering and functional size measurement) to provide a context for action and the creation of a digital carbon reduction plan that aligns with the organisation’s overall net-zero commitment.
Assessment data enables informed action and setting targets (KPIs and OKRs) against which the GreenIT strategy and execution can be managed. For example, KPIs may include an average reduction of 50% of emissions in software applications. FSI organisations that have been assessed can, on average, identify that ICT accounts for 20-25% of all emissions. Other guidelines include, for example, views on application hygiene, systems availability, and strategies to optimise people locations for optimal software emissions reductions.
Figure 3: Green Digital covers people, requirements, and infrastructure to materialise end-to-end improvements.
In the realm of sustainability within the insurance industry, the focus extends beyond mere cost-cutting measures within IT infrastructure. Several key areas are integral to promoting sustainability practices, exemplary highlighted for the “war for talents”.
Involve employees in the creation process of digital solutions and validate the real need for features. For instance, is it necessary to load Claims data from all lines of business or only for a selected one to do the analysis. From a user’s point of view, nothing changes, but IT energy consumption gets reduced.
Install training programs for underwriters and agents about your activities and products in the sustainability area. This helps them to represent the insurer much better, and they can support customers in a better way. Training and workbench tools are digitally provided.
By achieving official labels about green efficiency in our digital landscape, especially for infrastructure, cloud, and operations, you can convey the message that you care, an aspect especially important for young talents.
Claims and repair management
Particularly in the retail sector, the decisions surrounding claims and repair processes wield significant influence. Insurers face the challenge of determining whether to repair or replace damaged items and devising optimal replacement strategies, including ‘build-back better,’ which further challenges aligning post-claim processes with sustainability goals. Moreover, there’s a growing emphasis on quantifying and reporting carbon emissions associated with claims, a factor typically overlooked in Scope 3 reporting.
Insurance product innovation
Insurance products are increasingly designed to incentivise sustainable behaviour among consumers. This involves crafting policies that reward eco-friendly practices such as efficient car usage, energy-efficient heating solutions, and other environmentally conscious habits. By aligning insurance products with sustainability objectives, insurers can encourage positive societal and environmental impacts.
Empowering agents and brokers
Agents and brokers serve as crucial intermediaries in insurance distribution across various regions, including the UK, Germany, and Switzerland. Empowering these intermediaries with knowledge and tools related to sustainability is pivotal in driving the adoption of sustainable insurance products. By educating agents and brokers about insurance offerings’ sustainability features and benefits, insurers can catalyse broader adoption of eco-conscious policies.
In essence, sustainability in the insurance industry encompasses multifaceted efforts beyond IT cost-cutting. From optimising claims and repair processes to innovating insurance products and empowering distribution channels, insurers actively integrate sustainability principles into their operations to foster positive environmental and societal impacts.
Improve your cost efficiency with us
In the insurance industry’s competitive landscape, sustainable cost efficiencies represent a strategic imperative for driving value and responsibility. By embracing a holistic approach that integrates assessment, GreenOps, and Green Digital initiatives, insurers can optimise operational costs, improve the combined ratio, and fulfil their broader commitment to environmental stewardship. In doing so, they pave the way for a more resilient, efficient, and sustainable future for the insurance industry as a whole.
Zühlke is recognised by Gartner as a leading vendor and “Trusted Partner” in the global insurance industry. We assist our clients in achieving sustainable efficiency, scale and reduction in cost-to-own. We curate, integrate and orchestrate best of breed services and products for fast time to value with teams experienced in delivering within complex regulated environments. Founded in 1968 in Switzerland, Zühlke operates across 17 European and Asian locations.
Zühlke is proud to partner with GoCodeGreen, a world-leading, independent ClimateTech company focused on measuring and identifying actions to reduce digital products and services’ carbon and environmental impact. Go Code Green is a two-time Earthshot Prize nominee, partnered with the ITU, the United Nations specialised Information and Communication Technology agency, and a Certified B Corp.
“Article originally published on Zuehlke.com“
