1st Step

ONBOARDING

Our onboarding process is designed to bring us into alignment  with your business.
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2ND STEP​

MARKETING STRATEGY​

In FinTech you are dealing with complex markets and a wider range of customer challenges and needs. Creation of a clear growth strategy that cuts through the noise and gives you a clear purpose is essential for success.

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3rd Step

Event Strategy & Delivery

We help you to plan and deliver intelligent event solutions that connect you with financial services and FinTech audiences, delivering long term busines  outcomes. Our unique approach combines classic face to face event delivery with modern marketing techniques fit for the digital landscape.
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4th step

Killer Content

Once we have a deep understanding of your product, your customers and your target audience we work alongside you to create killer content designed to address the challenges your customers are facing
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5th Step

BOSSIN VIDEO

Now it is time to really bring you and your brand to life. FinTech’s have really complex stories to tell and it is important to compact this into simple but engaging narratives for your prospects and customers.
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6th step

USER ACQUISITION

So, now you have killer content at your disposal – it’s time to get users and grow your business. We will help you to identify your ideal customer profile and then set about finding the right mix of channels and platforms where you can raise awareness of your proposition and engage your target audience.
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7th Step

CRM Management

Once you have people interacting with your product it’s time to keep them engaged, build loyalty and retain them as users.
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8th Step

Optimisation

This service includes: -Marketing Analytics -A/B Testing -Landing Page Audits -Conversion Tracking -Campaign Optimisation -User Experience -Conversion Rate Optimisation
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Not sure where to start?

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STEP 1

ONBOARDING​

During this stage we will guide you through an immersion session to give us a thorough understanding of your business, your technology, your people and your goals.

Let’s Talk

STEP 2

MARKETING STRATEGY​

During this phase we take a deep dive with you to help you clearly understand your unique value proposition. We get you focused on priorities, product market fit, brand positioning, target audience, messaging and channels.

This service includes:

-Strategy Session Market
-Knowledge & Insights
-Product Market Fit
-Go to Market Strategy
-Growth Strategy
-Messaging
-Media Planning
-Network Mapping
-Partnership Planning
-Events Strategy
-Marketing Stack

Let’s Talk

STEP 3

EVENT STRATEGY & DELIVERY


We draw in the right people with valuable conversations and content and establish you as a trusted voice. Our process is designed to keep the conversation going and the leads coming in long after your event has finished.

This service includes:
-Event Planning
-Event Development
-Event Delivery
-Event Content
-Event Video
-Event Sponsorship
-Content Distribution
-Landing Pages
-Lead Generation
-Lead Activation
-MeetUps
-Panel Discussions
-Roundtables
-Half-Day Partnerships

Let’s Talk

STEP 4

KILLER CONTENT

We can design and create content around different stages of the flywheel to raise awareness, engage your target audience and generate new leads or users for your products.

This service includes:
● Content Strategy
● Market Research
● Keyword Research
● Content around the Flywheel
● Interviews
● SEO Blogs
● Press Releases
● Podcasts
● Reports
● Whitepapers

Let’s Talk

STEP 5

Bossin Video

Our team work alongside Founders and marketing teams to create concise and powerful video content for you, your people, your brand and your events.

This service includes:
● Video Planning
● Video Creative
● Video Production
● Post Production and Editing
● Video interviews
● Highlights videos
● Event videos
● Motion Videos
● Personal brand videos
● Video Ad production
● Campaign roll out

Let’s Talk

STEP 6

USER ACQUISITION

Once we are good to go, you will have a fully measurable strategy in place to increase your users and deliver ROI.
This service includes:
-Google Ads
-Display Ads
-LinkedIn
-Facebook
-Twitter
-Instagram
-Programmatic
-Landing Pages
-Gated Content
-Retargeting
-FinTech Voices Media Hub

Let’s Talk

STEP 7

CRM Management

Once you have people interacting with your product it’s time to keep them engaged, build
loyalty and retain them as users.
Our CRM team will help you to organise your customers, plan user journeys and create
interactions across the entire customer cycle. We keep your customers engaged, increase desire
and build a loyal tribe who are ambassadors of your brand.
This service includes:
-Platform Selection
-Database Management
-Landing Pages
-Email Marketing
-Newsletters
-Automation
-Integrations
-Activation
-Reactivation
-Referrals & Loyalty Campaigns
-Account Based Marketing

Let’s Talk

STEP 8

Optimisation

This service includes:
-Marketing Analytics
-A/B Testing
-Landing Page Audits
-Conversion Tracking
-Campaign Optimisation
-User Experience
-Conversion Rate Optimisation

Let’s Talk