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Guide to Cybersecurity Best Practices for Financial Services and FinTech

Amechi Mutoune

The financial services and FinTech sectors are uniquely positioned at the intersection of rapid technological innovation and stringent regulatory requirements. This positioning exposes them to a distinct set of cybersecurity challenges, including but not limited to heightened risks of cyber-attacks aiming at financial theft, data breaches involving sensitive customer information, and the daunting task of complying with an increasingly complex regulatory landscape. The stakes are particularly high given the trust and financial resources entrusted to these institutions by their clients. This guide aims to equip professionals in the financial services and FinTech spaces with practical tips and strategies to address these challenges. By focusing on best practices that are both effective and efficient, we seek to help organisations not only meet their compliance obligations but also secure their operations and, importantly, maintain the trust of their customers in an era where digital security is paramount.

This comprehensive guide offers practical tips and strategies tailored specifically to enhance cybersecurity in financial services and FinTech organisations, highlighting the importance of data encryption, secure authentication methods, and proactive threat detection measures.

Financial Sector Vulnerabilities

Overview of Cyber Threats Specific to the Financial Industry

The financial sector faces a unique assortment of cyber threats, each with the potential to cause significant disruption and financial loss. One of the most prevalent threats is account takeovers, where cybercriminals gain unauthorised access to a user’s account to steal funds or sensitive information. This can occur through various methods, including phishing attacks, credential stuffing, or exploiting security weaknesses.

Payment fraud is another significant risk, encompassing a broad range of deceptive practices aimed at unlawfully diverting or syphoning off funds. Cybercriminals employ sophisticated tactics such as intercepting or altering online transactions, creating fraudulent requests for payment, and using stolen card information for unauthorised purchases.

Data breaches involve the unauthorised access and extraction of sensitive, confidential, or protected information. For financial institutions and FinTech companies, this often includes customer personal identification information (PII), financial records, and proprietary business information. The ramifications of a data breach are vast, affecting customer trust, incurring regulatory penalties, and leading to financial losses.

The evolving nature of these threats necessitates a dynamic and robust approach to cybersecurity in the financial services industry, underscoring the need for continuous monitoring, advanced security technologies, and comprehensive risk management strategies.

Financial Implications and Regulatory Consequences of Cyber Attacks in the Financial Sector

Cyber attacks in the financial services and FinTech sectors can have profound financial implications, alongside severe regulatory consequences. The direct costs associated with responding to and recovering from these incidents are substantial, including expenses related to forensic investigations, strengthening of security measures post-breach, legal fees, and potential fines for regulatory non-compliance. Additionally, organisations face indirect costs such as reputational damage, which can lead to a loss of customer trust and, consequently, a decline in business.

The regulatory landscape for financial services firms and FinTech companies is increasingly stringent, with regulations such as the GDPR in Europe, the CCPA in California, and other similar laws worldwide imposing hefty penalties for data breaches and lapses in protecting customer information. These regulations mandate rigorous data protection standards and prompt notification procedures in the event of a breach, emphasising the need for companies to maintain robust cybersecurity measures.

Furthermore, the long-term financial implications of cyber attacks cannot be overstated. Apart from immediate financial losses due to theft or fraud, companies often experience a significant decrease in stock value and an erosion of customer loyalty, which can have lasting effects on their market position and profitability. The combination of direct costs, regulatory penalties, and long-term financial repercussions underscores the critical importance of proactive cybersecurity practices in safeguarding the financial health and regulatory compliance of entities within this sector.

Data Protection Strategies: Shielding Financial Assets

The Critical Importance of Data Protection in Safeguarding Sensitive Financial Information

In an era where data is increasingly recognised as a valuable asset, the protection of sensitive financial information becomes paramount for financial services and FinTech companies. The critical importance of data protection is twofold; it serves not only as a fundamental component of client trust but also as a regulatory requisite.

Sensitive financial information—ranging from bank account details to personal identification numbers and transaction histories—represents both the lifeblood of financial services offerings and a potential liability if not adequately guarded. Cybercriminals continually evolve their tactics to exploit vulnerabilities, making it imperative that institutions adopt robust data protection measures to shield this information from unauthorised access and theft.

The fallout from a data breach can be catastrophic, eroding customer trust, which is painstakingly built over years, in a matter of moments. Furthermore, regulatory bodies worldwide have intensified their focus on data protection, imposing stringent compliance requirements and heavy penalties for breaches. This regulatory landscape underscores the necessity of implementing comprehensive data protection strategies not just for compliance purposes, but as a critical safeguard of the financial and reputational integrity of the institution.

Thus, data protection in the financial sector goes beyond mere compliance; it is a foundational pillar of secure, trustworthy, and sustainable financial services. Institutions that prioritise the security of their clients’ information position themselves as industry leaders, securing not just data, but also the trust and loyalty of their customers.

To fortify the protection of sensitive financial information against cyber threats, financial institutions and FinTech companies should adhere to best practices for implementing encryption protocols, data masking techniques, and secure data storage solutions.

Encryption protocols play a critical role by converting sensitive information into a coded format that can only be accessed with the correct decryption key. Utilising strong, industry-standard encryption algorithms such as AES (Advanced Encryption Standard) for data at rest and TLS (Transport Layer Security) for data in transit ensures that even if data is intercepted, it remains unreadable and secure.

Data masking is another vital practice, especially in environments where data must be used for development or testing purposes. It involves obscuring specific data within a database to protect sensitive information, while still allowing for the data to be useful. This ensures that personnel without clearance to view the actual data can work with realistic but anonymised datasets, significantly reducing the risk of accidental or intentional data breaches.

Secure data storage solutions are imperative for safeguarding financial data. This includes the implementation of physically secure, access-controlled data centres and the use of encrypted storage solutions. Cloud storage providers that offer built-in encryption and compliance with financial industry regulations can be a viable option, provided they adhere to robust security standards and offer transparency into their security practices.

Additionally, regular audits and updates of security protocols ensure that encryption, masking, and storage solutions stay ahead of emerging threats. Incorporating these best practices into a comprehensive data protection strategy enables financial institutions and FinTech companies to safeguard their assets and maintain customer trust in an increasingly digital world.

Authentication and Access Controls: Fortifying Digital Perimeters

Authentication and access controls form the backbone of any security strategy in the digital financial realm, acting as the first line of defence against unauthorised access to accounts and transactions. In an environment where financial transactions are increasingly conducted online, the importance of deploying robust authentication mechanisms cannot be overstated. These mechanisms ensure that access to sensitive financial data and transaction capabilities is strictly reserved for authenticated and authorised users.

Multi-factor authentication (MFA), which requires users to provide two or more verification factors to gain access to a resource, has become a gold standard in the financial services industry. MFA significantly enhances security by combining something the user knows (like a password), something the user has (like a mobile device), and sometimes something the user has (like a fingerprint or facial recognition). This layered approach mitigates the risk of compromised credentials and provides a more secure environment for online banking and financial transactions.

In addition to MFA, behavioural biometrics is emerging as a sophisticated form of authentication, analysing patterns of user behaviour such as keystroke dynamics, mouse movements, and even the way a device is held. This technology can detect anomalies that may indicate fraudulent attempts to access an account, even if the correct credentials are entered.

Role-based access control (RBAC) further strengthens security by ensuring that individuals only have access to the information and functions necessary for their specific role within the organisation. This minimises the risk of internal threats and accidental breaches, making the financial institution’s digital assets more resilient against unauthorised access attempts.

Implementing these robust authentication and access control measures is not just about protecting financial transactions; it’s about safeguarding the trust that customers place in their financial service providers. By ensuring that accounts and transactions are securely fortified against unauthorised access, financial institutions can maintain the integrity of their services and the confidence of their customers in an increasingly digitalised financial landscape.

To further enhance the security posture of financial institutions and FinTech companies, implementing advanced authentication methods such as tokenization, adaptive authentication, and behavioural biometrics can play a pivotal role. These techniques provide a sophisticated layer of defence, making unauthorised access significantly more difficult for cybercriminals.

Tokenization involves replacing sensitive data elements with non-sensitive equivalents, known as tokens, that have no exploitable value. This method is particularly effective for protecting payment card information during transactions. By storing tokens instead of actual card numbers, financial institutions can reduce the impact of a data breach, as the tokens would be meaningless without the decryption keys held securely off-site.

Adaptive authentication, also known as risk-based authentication, adjusts the required level of authentication based on the user’s behaviour and the context of the access request. Factors such as login location, device being used, or time of access attempt are considered. If an access request seems unusual, additional authentication steps can be triggered. This method balances security with user convenience, ensuring strong security measures are enforced particularly in high-risk scenarios.

Behavioural biometrics, as partially introduced, should be further emphasised for its potential in continuous authentication processes. By analysing the unique ways in which users interact with their devices and applications, financial institutions can identify and respond to suspicious behaviour in real time, even after the initial login. This could include detecting theft or unauthorised use of a device, thereby offering a dynamic layer of security that adapts to emerging threats.

Incorporating these advanced authentication methods not only enhances the security framework of financial services but also assures customers of their financial service provider’s commitment to protecting their assets. Financial institutions should strategically deploy these technologies, ensuring they are seamlessly integrated into the user experience without introducing unnecessary friction or complexity. This careful balance between security and usability is key to maintaining customer satisfaction and trust in the digital age.

Threat Intelligence and Proactive Defence: Staying Ahead of Adversaries

The financial sector’s digital transformation has exponentially increased its exposure to cyber threats, making proactive threat detection and response not just advantageous but essential. In an industry where trust and reliability are paramount, the ability to anticipate, identify, and mitigate threats before they escalate into damaging incidents is imperative. Proactive threat intelligence leverages advanced analytics, machine learning algorithms, and a vast array of data sources to predict and identify potential threats. This forward-looking approach enables financial institutions to stay a step ahead of cybercriminals by identifying vulnerabilities and attack patterns in advance.

Cyber threat intelligence (CTI) platforms play a crucial role in this proactive defence strategy, offering real-time insights into emerging threats and enabling financial institutions to tailor their defence mechanisms accordingly. By integrating CTI into their security infrastructure, financial institutions can ensure a dynamic and adaptive security posture that evolves in line with the rapidly changing cyber threat landscape.

Furthermore, implementing a proactive response plan is key to minimising the impact of a cyber incident. This involves not only having the right technology and processes in place but also ensuring that staff across the organisation are trained in cybersecurity awareness and response procedures. Regularly updated incident response plans that include clear protocols for containment, eradication, and recovery can significantly reduce downtime and financial loss in the event of a breach.

In conclusion, adopting a proactive approach to threat detection and response enables financial institutions to safeguard their assets, protect customer data, and maintain their reputation in an increasingly digitised and threat-prone financial environment. It’s a strategic necessity in today’s digital age, where cyber threats are not just possible but expected.

Leveraging Advanced Technologies for Early Threat Detection

In the digital age, where cyber threats are both sophisticated and relentless, financial institutions must harness the power of threat intelligence platforms, anomaly detection systems, and AI-driven security analytics to stay ahead of potential security incidents. Employing these technologies strategically can transform an institution’s security posture from reactive to predictive, enabling them to anticipate and mitigate threats before they result in breaches.

Threat intelligence platforms are crucial for aggregating and analysing vast amounts of data on potential threats from a variety of sources. By integrating these platforms with existing security infrastructure, financial institutions can gain a comprehensive view of their threat landscape and make informed decisions about where to allocate resources for maximum impact. Regular feeds from these platforms ensure that the institution’s security teams are always aware of the latest threats and vulnerabilities, including those specific to the financial sector.

Anomaly detection systems play a pivotal role in early threat detection by continuously monitoring network behaviour and identifying deviations from the norm. These systems leverage machine learning algorithms to learn from historical data, which enables them to detect even the subtlest signs of malicious activity. Early detection of anomalies allows financial institutions to investigate and respond to potential threats before they escalate into full-blown attacks.

AI-driven security analytics further enhances an institution’s ability to pre-emptively address cyber threats. AI and machine learning algorithms can sift through massive datasets at an unprecedented speed, identifying patterns and trends that would be impossible for human analysts to detect in a timely manner. This capability is particularly effective for spotting sophisticated, multi-stage attacks that unfold over time. By integrating AI-driven analytics into their cybersecurity strategy, financial institutions can not only detect but also predict potential attack vectors, enabling a proactive rather than reactive approach to cybersecurity.

Combining these advanced technologies provides a multi-layered security framework that can adapt and evolve in response to the dynamic cyber threat landscape. Institutions that leverage threat intelligence platforms, anomaly detection systems, and AI-driven security analytics stand the best chance of detecting early signs of cyber threats, protecting their assets, and preserving customer trust in an increasingly hostile digital environment.

Regulatory Compliance: Navigating the Financial Regulatory Landscape

In the rapidly evolving financial services industry, staying compliant with regulatory requirements is both a legal obligation and a critical component of maintaining customer trust. The landscape of regulatory compliance encompasses a wide range of directives, guidelines, and regulations designed to ensure the integrity, security, and stability of financial systems worldwide. Among the most significant of these are the Federal Financial Institutions Examination Council (FFIEC) guidelines, the Securities and Exchange Commission (SEC) regulations, and the Payment Services Directive 2 (PSD2) in the European Union.

FFIEC guidelines focus on standardising the supervision of financial institutions in the United States, providing a framework for the secure management of operations, technology, and risks. These guidelines emphasise the importance of robust cybersecurity measures, risk management practices, and the need for financial institutions to adapt to the changing landscape of digital finance.

SEC regulations, on the other hand, are aimed at protecting investors, maintaining fair, orderly, and efficient markets, and facilitating capital formation. For financial institutions, compliance with SEC regulations entails ensuring transparent financial reporting, adhering to comprehensive disclosure requirements, and implementing strict governance practices to prevent fraud and protect investment assets.

The Payment Services Directive 2 (PSD2) is a significant regulatory framework within the European Union that seeks to enhance online payment security, foster innovation, and promote the development of a single market for electronic payments. For financial institutions, PSD2 compliance involves implementing strong customer authentication processes, ensuring the security of payment services, and providing access to banking interfaces for third-party providers, thus opening the financial services market to competition and innovation.

Navigating the financial regulatory landscape requires financial institutions to continuously monitor and adapt to these regulatory changes. To remain compliant, institutions must invest in regulatory technology (RegTech) solutions, conduct regular compliance audits, and maintain an ongoing dialogue with regulatory bodies. By prioritising regulatory compliance, financial institutions can not only avoid financial penalties and legal consequences but also reinforce their commitment to safeguarding the financial system, protecting consumer data, and enhancing the overall trust and reliability of their services in the digital age.

In the context of tightening global regulations, compliance with industry-specific standards for data protection, financial transparency, and customer privacy has never been more critical. The significance of adhering to these standards lies not only in avoiding hefty fines and legal repercussions but also in fostering a relationship of trust with customers and stakeholders. Regulations like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States set stringent requirements for the handling and protection of personal data, emphasising the right to privacy as a fundamental consumer right.

For financial institutions, ensuring data protection and financial transparency means going beyond mere regulatory compliance; it’s about building a fortification against data breaches and financial crimes that can erode customer trust and destabilise the financial markets. These institutions are entrusted with sensitive information and sizable assets, making them prime targets for cyber-attacks and financial fraud. By complying with these regulations, they demonstrate a commitment to maintaining the highest standards of integrity and confidentiality, which is indispensable for sustaining customer confidence and securing a competitive edge in the intricate web of global finance.

Insider Threat Management: Mitigating Internal Risks

Insider threats present a unique and complex challenge for financial organisations, stemming from the very individuals that operate within these institutions. Unlike external threats that are often met with a clear set of defensive mechanisms, insider threats are characterised by their source—employees, contractors, or business associates with legitimate access to the organisation’s systems and data. This access provides them with the opportunity to commit fraud, leak sensitive information, or facilitate external attacks, often without immediate detection.

Employee misconduct can range from intentional fraud or theft to the unintentional mishandling of confidential data, each bearing significant financial and reputational consequences. The motivations behind these actions vary widely, including financial gain, personal grievances, or coercion by external parties. Meanwhile, data leakage—whether deliberate or accidental—exposes the institution to potential data breaches, competitive disadvantage, and compliance penalties. The very nature of financial organisations, dealing with vast amounts of sensitive data, amplifies the risks and potential impact of insider activities.

Addressing these challenges requires a multifaceted approach, encompassing robust access controls, continuous monitoring of user activities, and a culture of security awareness. Institutions must also implement predictive analytics to identify patterns indicative of insider threats, alongside regular audits and compliance checks to ensure policies are adhered to. Ultimately, the goal is to create an environment where security is everyone’s responsibility, thereby reducing the opportunities for insider threats to flourish.

Strategies for Implementing Employee Monitoring, Privileged Access Management, and Behavioral Analytics play a crucial role in detecting and mitigating insider threats within financial institutions. To effectively safeguard against the potential risks posed by insiders, a combination of these strategies is often required.

Employee Monitoring involves the surveillance of staff activities to ensure compliance with organisational policies and to detect any actions that could lead to security breaches or data leakage. This can include monitoring email communications, internet usage, and access to sensitive information. It is essential that such monitoring is conducted in accordance with legal and ethical standards to maintain trust and respect for privacy.

Privileged Access Management (PAM) is another critical component. It involves controlling and monitoring the access rights of users with elevated privileges, such as system administrators and executives. By limiting the number of privileged accounts and implementing stringent access controls, institutions can minimise the risk of unauthorised access or misuse of sensitive information. Techniques such as multi-factor authentication, session recording, and just-in-time privileges ensure that access is granted only when necessary and with appropriate oversight.

Behavioral Analytics leverages machine learning algorithms to analyse patterns of user behaviour and identify anomalies that could indicate insider threats. By establishing a baseline of normal activities, these tools can flag unusual actions, such as accessing data at odd hours, large data transfers, or repeated attempts to access restricted information. This enables early detection of potential threats, allowing for swift investigation and response.

In combination, these strategies provide a comprehensive approach to insider threat management. Employee monitoring deters malicious behaviour and provides evidence of misconduct, PAM secures critical assets from unauthorised access, and behavioural analytics offers proactive detection of potential risks. Financial institutions adopting these strategies can significantly enhance their security posture, protecting against the complex challenges presented by insider threats.

Incident Response and Business Continuity: Minimising Downtime and Losses

In the realm of financial institutions, a comprehensive Incident Response (IR) plan is paramount for swiftly addressing security breaches or data loss incidents. Such a plan outlines the procedures for recognizing, reporting, and responding to potential threats, ensuring that the aftermath of an incident causes minimal disruption to operations. Equally critical is a well-structured Business Continuity Plan (BCP) that delineates how an organisation will maintain or resume its essential functions in the event of disruption or disaster.

A successful IR strategy involves the precise coordination of an incident response team, composed of members from various departments including IT, legal, and communications. This team is responsible for assessing the severity of incidents, containing any breaches, eradicating the threat, and ultimately recovering any compromised systems to normal operations. Regular training and simulations ensure that team members are prepared to act effectively under pressure, thereby reducing the duration and impact of security incidents.

Concurrently, the BCP focuses on sustaining the institution’s critical functions, even in the face of severe disruptions. This involves identifying core business processes, prioritising them according to their importance to the firm’s survival, and determining the resources necessary for their continuation. Key to this process is the development of redundancy plans, such as backup data centres and alternative communication systems, which can be activated to ensure that operations proceed smoothly during crisis situations.

Collectively, robust incident response and business continuity planning empower financial institutions to swiftly recover from setbacks, thereby safeguarding their assets, retaining customer trust, and upholding market stability. This dual approach is vital in a landscape where the speed and efficiency of response can significantly minimise both downtime and financial losses.

The importance of having a robust incident response plan tailored to the specific needs of the financial sector cannot be overstated. In an era where cyber threats are continuously evolving and becoming more sophisticated, financial institutions face unique challenges due to the highly sensitive nature of their data and the critical role they play in the global economy. A tailored incident response plan not only addresses the general protocols for mitigating cyber threats but also considers the specific regulatory requirements and operational complexities inherent to the financial industry. Such customisation ensures that response efforts are both efficient and compliant with industry standards, thereby reducing legal liabilities and maintaining customer confidence. Furthermore, given the potential for financial markets to be destabilised by significant security events, a sector-specific incident response strategy is crucial for not only the institution’s resilience but also for the broader financial ecosystem’s stability. This targeted preparation allows for a swifter recovery, minimises financial losses, and upholds the integrity of the financial system amidst an array of cyber threats.

Developing and testing incident response protocols are pivotal steps towards ensuring an organisation’s preparedness against cyber threats. Starting with the development phase, the first step is to conduct a comprehensive risk assessment to identify potential vulnerabilities and the types of cyber incidents most likely to occur. This analysis guides the creation of specific response strategies tailored to address each identified risk.

Next is the formulation of the Incident Response Team (IRT), a specialised group of individuals drawn from various departments such as IT, security, legal, and human resources. Their responsibilities include incident assessment, decision-making on response actions, and communication management both internally and externally.

Following team formation, the development of communication strategies is crucial. This involves outlining how information about an incident will be communicated within the organisation and to external parties, including customers, partners, and regulators. Effective communication strategies ensure that accurate information is disseminated quickly to prevent misinformation and to maintain trust.

Forensic analysis procedures are also established at this stage, detailing the approaches for securely collecting and analysing digital evidence following an incident. This step is critical for understanding how the breach occurred, the extent of the data affected, and for implementing measures to prevent future incidents.

The final part of the development phase involves outlining recovery procedures to restore impacted services and systems to normal operation as swiftly as possible. This includes prioritising the recovery of critical functions, data restoration from backups, and remediation actions to address the security vulnerabilities exploited by the attackers.

The testing phase is equally important, involving regular drills and simulations to evaluate the effectiveness of the incident response protocols. These exercises help identify gaps in the response plan and familiarise the IRT with their roles and responsibilities during an actual incident. Iterative testing and refinement of the incident response plan, based on lessons learned from these exercises, ensure that the organisation remains agile and can adapt to new cybersecurity threats.

Incorporating feedback from each test exercise, the protocols are updated, and additional training is provided to the IRT members as necessary. Ensuring that all stakeholders are informed of changes and updates to the incident response plan is essential for maintaining readiness and ensuring a cohesive response to cyber incidents.

Building Resilience in Financial Cybersecurity

In conclusion, cybersecurity remains a paramount concern for financial services and FinTech organisations, given their central role in the global economy and the sensitive nature of their operations. Key best practices tailored to these sectors include implementing comprehensive risk assessments to proactively identify potential vulnerabilities, crafting sector-specific incident response plans that consider the unique regulatory and operational complexities, and establishing a specialised Incident Response Team (IRT) equipped with diverse expertise. Additionally, effective communication strategies are crucial for managing information dissemination during and after a cybersecurity event, while forensic analysis procedures ensure the collection and examination of digital evidence is handled with precision. Regular testing and refinement of incident response protocols through simulations and drills are essential for maintaining an adaptive and responsive cybersecurity posture. By integrating these practices, financial services and FinTech organisations can fortify their defences against cyber threats, ensure regulatory compliance, and protect their reputation, ultimately contributing to the stability and integrity of the broader financial ecosystem.

In light of the growing sophistication of cyber threats targeting the financial sector, it is imperative for organisations to prioritise their cybersecurity investments and to acknowledge the critical need for collaboration among industry partners. The path towards enhanced sector-wide resilience is a collective effort, requiring the robust exchange of threat intelligence, best practices, and incident response strategies. Financial institutions must not only focus on bolstering their own defences but also contribute to a shared security posture that guards the entire financial ecosystem against potential threats. Engaging in partnerships with cybersecurity agencies, participating in industry forums, and supporting cooperative initiatives are strategic steps that can significantly elevate the collective cybersecurity maturity of the financial sector. Thus, the call to action is clear: By investing in sophisticated cybersecurity measures and fostering a culture of collaboration, organisations can achieve a higher level of preparedness, mitigate risk more effectively, and safeguard the integrity and stability of the global financial system against cyber adversaries.

Join Us at the Forefront of Security and Trust

In an age where the digital landscape is constantly evolving, the conversation around security, privacy, and trust has never been more critical. This is why we are calling on industry professionals, innovators, policymakers, and stakeholders to join us at the upcoming Building Security in Trust in Financial Services & FinTech.

Don’t miss this opportunity to engage with leading experts and peers as we explore the latest trends, challenges, and solutions in cybersecurity.  Together, we’ll chart the course for a future where innovation meets integrity, and technology serves as the bedrock of trust.

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Amechi Mutoune

Amechi has developed strong relationships, partnerships, and respect across the FinTech and financial services verticals by working collaboratively and having an entrepreneurial approach to business challenges and opportunities.

As Head of Commercial at FinTech -Tables, he is responsible for building and maintaining strong relationships with partners and clients across Fintech, financial services, professional services, and technology sectors. He works closely with members of the Fintech-Tables community to help them achieve their commercial objectives by making connections, building relationships, and supporting teams to go to market.

Hi is passionate about facilitating ongoing conversations and connections with businesses, leading to greater opportunities and growth across the ecosystem.