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Exploring the role of video in FinTech marketing

Ian Davey Fintech Events entrepreneur

As the world of finance continues to evolve and adapt to new technologies, so too must the marketing strategies used by fintech companies. One area that has seen significant growth in Fintech recent years is the use of video marketing.

Video has become an increasingly popular tool for businesses of all industries, but it holds particular value for FinTech companies looking to stand out in a crowded marketplace. From product demos and explainer videos to customer testimonials and brand storytelling, there are countless ways that fintech companies can use video to raise their profile, connect with target audiences and drive conversions.

One of the key advantages of video in fintech marketing is its ability to communicate complex concepts in an easy-to-understand format. Financial products and services can be difficult to explain, especially to new users, but with the help of video, companies can break down these concepts into simple, visual explanations that are easy for anyone to understand. This is particularly valuable when it comes to explaining new or innovative technologies, such as open finance, blockchain or artificial intelligence.

Another advantage of video in fintech marketing is its ability to build trust and credibility with potential customers. A well-produced video can showcase a company’s or individual’s expertise and experience, and can provide a behind-the-scenes look at the people and processes that make the company tick. This can help to build a sense of trust and transparency with potential customers, which is essential in the financial services industry. 

In addition, video also allows FinTech companies to create a more personal connection with their audiences. Through customer testimonials, video case studies, and other forms of video content, companies can showcase the real-life impact of their products and services on the people who use them. This can be a powerful way to build emotional connections with potential customers and to create a sense of community around a brand.

Finally, video can also be an effective tool at the end of the sales or marketing cycle for driving conversions and increasing sales. Whether used in product demos, explainer videos, or media campaigns, video has been shown to increase website traffic, engagement, and conversion rates. By using video to showcase the value and benefits of a product or service, fintech companies can make it easy for potential customers to understand why they should use their product or service.

In summary, video has become an integral part of the fintech marketing strategy. It has the ability to explain complex financial products and services in a simple and relatable way, it is a tool for creating trust and personal connections with customers, and can also be used to drive conversions. These are just a few of the many benefits that video can offer.

As technology and consumer behavior continues to evolve, video will play an even more significant role in the fintech industry. It is a wise decision for companies to invest in video marketing to stand out and stay ahead of the competition.

Here at Fintech-Tables our Bossin Video team work alongside Founders and marketing teams to create concise and powerful video content for you, your people, your brand and your events.

Get in touch today if you are looking for new ways to raise your profile, bring your product to life or engage potential customers.

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Ian Davey Fintech Events entrepreneur

Ian is a prominent network builder in the FinTech and financial services industry. He is a trusted figure within the sector, having worked collaboratively with a range of organisations in banking, technology, data, security, public sector, academia and professional services.

At FinTech-Tables, he is founder and has built the business from the ground up to become a leading events agency for the FinTech sector in the UK. He is responsible for leading the team in their drive to support individuals and businesses to achieve growth in financial services and FinTech. He is passionate about enabling businesses to achieve their goals and is pioneering a new joined up and hands on approach to events, media and marketing to deliver meaningful business outcomes for clients and wider industry partners.