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Utilising marketing & technology to fuel growth in financial services & FinTech

A must attend event for marketing professionals and other leaders who want to win more customers and hear about approaches to growth in financial services or FinTech.

FinTech and financial services markets are challenging and complex – companies are usually selling new products and services in markets that are extremely crowded, competing with a variety of businesses and technologies, all fighting to win new users and customers in the same space.

How can FinTech and financial services organisations cut through all of the noise and stand out from the crowd? What technologies, tactics and approaches can be used to build awareness, create connections and ultimately win new customers?

These are some of the questions we will be asking as we consider how businesses can successfully utilise marketing, technology and data to deliver commercial impact and fuel growth FinTech and financial services.

Agenda

*DRAFT AGENDA - subject to change
9:00 am
Arrival, networking, refreshments
9:30 am
Welcome from the Chair
9:40 am
From Disruption to Differentiation: Crafting and impactful marketing strategy in a B2B FinTech
10:10 am
Panel Discussion: MarTech Matters - Building customer relationships and delivering business value in the age of Data & AI
11:00 am
Networking Break
11:30 am
Data-Driven Decision Making: The Engine of Growth in Financial Services Marketing
David Sanderson, Director of AdSmart, Sky
12:00 pm
Live Podcast: In Growth We Trust
Hosted by Yoann Pavy, Head of Growth, AiApply
12:45 pm
Closing comments from Chair
1:00 pm
Networking Lunch
2:00 pm
Close

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Video Gallery

Photo Gallery

Thursday 07 November 2024
9am to 2pm
Barclays Campus, Glasgow

Barclays Campus 52 Clyde Pl Glasgow G5 8AQ

Headline Sponsor

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Speakers

Confirmed Speakers

Helen OwenInterim Head of Marketing, BR-DGE
James BridgmanSenior Marketing Director, Cumming Group EMEA
David SandersonDirector of AdSmart, Sky

Organisers

Ian DaveyIan Davey, FinTech-Tables
Amechi MuotuneAmechi Muotune, FinTech-Tables

Supporters

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